dear gap

dear gap. 
your new logo is confusing, and hurtful to your brand. revamping a logo to look more"modern" is not cohesive with gap's classic, clean style. you can be more "hip" without being someone you are not. it is clear that the vision of the gap is unknown at this time, but please don't fix something that isn't broken.


1 comment:

  1. This is sad news, I didn't know they changed it.
    Fyi I did not know you blogged! Yay we need to fallow eachothers blogs, add me :)